A proposed data-protection overhaul has split the chamber and mobilised an army of lobbyists.

The bill would grant citizens sweeping new rights over their personal information — and impose steep penalties on companies that fall short.

Industry groups warn of compliance costs; advocates call it long overdue.

Who owns your data?

The final text is still very much in flux.

"This is about power as much as privacy."

Analysts point to a handful of forces driving the story forward:

  • New consent requirements
  • Steep fines for violations
  • A fierce lobbying battle

A committee vote is expected before the recess.